Betting exchange Betdaq has agreed its first sponsorship deal since May 2016 by backing the meeting at Kempton on February 24.
The card includes the Adonis Hurdle and the Grade Three three-mile handicap chase previously sponsored by Racing Post, Racing Plus and BetBright.
Shane McLaughlin, director of exchange, Ladbrokes Coral Group, said: "We are thrilled to sponsor BETDAQ Chase Day at Kempton Park and to be building our sponsorship portfolio with a return to UK racing.
"We have seen a tremendous response to our change to 2% commission across all sports in recent weeks. This partnership gives us another high-profile platform to spread our message and help benefit the betting community - as well as stable staff - with our gold saddle cloth initiative."