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Marketing and Fulfilment


Helping racecourses turn race days into special days, for owners and trainers


Marketing and Fulfilment

Helping racecourses turn race days into special days, for owners and trainers

Making owners and trainers feel special is an integral part of running a successful racecourse; after all the sport could not flourish without them. Communicating with them prior to a fixture is just as important and influential as looking after them on raceday. Weatherbys maintains the official database of owners and trainers, allowing us to work closely with racecourses to help achieve their goals.

Six Day Letter Service 

Used by 43 UK racecourses, the Six Day Letter Service allows you to communicate with owners and trainers ahead of an upcoming fixture, whether with a simple letter or with additional items such as admission tickets or badges.  An email alternative is also available for routine communications.

Weatherbys instantly knows who has made an entry at your upcoming fixture and with a dedicated and experienced team on hand, letters are in the post within hours. Arriving with the owner the next day, this could be the difference as to where they decide to run their horse(s) or not.

Email James Schofield or call +44 (0)1933 440077 for more information and to discuss how we can help you.

Race/Fixture Promotions

Weatherbys can help you entice owners and trainers to make an initial entry by sending them a letter or email promoting an upcoming race, fixture or series. Or perhaps you have a new race or prize money boost to bring to their attention?

We have invested in specialist software to allow you to tailor promotions effectively. You can choose to send to owners and trainers in a specific mile radius of your racecourse, or even pinpoint horses which have qualified for a series final. Identifying horses with a particular rating is also something we can do, to ensure the right horses are being targeted - for the right races.

Sending a text message reminder on the day of entries closing is also something Weatherbys can do for you and has proven very popular in recent years.

Email Karen Osborne or call +44 (0)1933 440077 for more information and to discuss how we can help you.

Start of Season Mailing

Get your season off to a successful start by keeping owners and trainers informed of what has been happening at your racecourse during the close season. Include details of your latest special offers or promotions, feature race days or newest restaurant packages. A personal touch such as this can make all the difference when it comes to securing an owner’s loyalty for the coming season.

Email Karen Osborne or call +44 (0)1933 440077 for more information and to discuss how we can help you.

Racing Calendar Advertising

Placing an advert in the Racing Calendar is an ideal way to bring a race or fixture to the attention of owners and trainers. Prices range from £160 for a quarter-page to £600 for the cover position. The front cover advertising space of the Racing Calendar is often pre-booked months in advance so should you wish to advertise here, you will need to contact us well in advance.

Email Karen Osborne or call +44 (0)1933 440077 for more information and to discuss how we can help you.