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Racecard Editorial

Additional editorial content to make your racecards stand out

Racecard Editorial

Making your racecard stand out has become more and more important, especially on your marquee racedays.

Delivering a great experience for the racegoers is at the heart of our sport, and providing unique and engaging content is one way of doing this. We know you often do not have the time, or resource, to do this and that is where Weatherbys can help.

We provide racecourses, such as Ascot, York and the Curragh with a variety of racecard editorials, and have done for many years. We are always on hand to meet your editorial needs, and add that extra dimension to your racecards.

Ten-year trends

Give your feature race the focus it deserves with an in-depth trends analysis feature.

Weatherbys will analyse the last ten years of a race and provide an engaging and useful guide, to help your racegoers make an informed choice when placing a bet. We will also create a trends table to allow the reader to quickly evaluate key information such as the winning horse, odds, and previous form. 

And finally, the editorial will be rounded off with a conclusion and betting selection.

Feature comments

Keep the focus on your key races and use Weatherbys experience in writing in-depth feature comments for each runner, going that extra mile on your big day.

Our feature comments can also include five-star ratings and a win and each-way selection. 

Last meeting reviews

Allow your racegoers to re-live the previous meetings action with a review of what took place. These can vary in detail, but we always try to highlight interesting outcomes - such as a jockey riding a double or a trainer saddling a treble.

Particular attention can be paid to your feature race should you wish, and it also offers another chance to highlight your race sponsors.

Trainer and jockey profiles

Help your racegoers get to know the trainers and jockeys in action at your racetrack, with our expertly written profiles. We can tailor these to focus on specific achievements at your course, or give a generic overview, which ever you prefer.

Quizzes & Puzzles

Everyone loves a bit of trivia, so really step up engagement levels with a variety of fun and entertaining quizzes and puzzles. We can tailor the difficulty levels to suit your needs, whether you want to target the avid racing fan, or engage with children and families. 

From a selection of questions and picture quizzes, to crosswords and word searches, Weatherbys can always help you try something new.