Racecard Editorial and Personalisation

Racecard experts, on hand to help racecourses connect with racegoers using insightful editorial and personalised print

Racecard Editorial and Personalisation

Delivering a great experience for the racegoers is at the heart of our sport. Our team help racecourses by providing unique and engaging content for racecards to suit each fixture individually.

See below examples of ways we are already helping racecourses to achieve this:

Race Trend Analysis
An alternative look at the day’s big race. Our team will analyse the last ten years of the race, identifying the key trends and provide a selection based on that information.

Feature Comments
In-depth previews on your feature races. Tailored to your requirements and can include a star rating for each runner, or just a win and each-way selection.

Last Meeting Reviews
Giving racegoers a chance to re-live the action from previous fixtures with a review of the day’s racing.

Trainer & Jockey Profiles
Allow racegoers to get to know the trainers and jockeys in action at the course, with our expertly written profiles. These can be generic or be tailored to focus on your fixture, course and locality.

Away Betting
Runner information from other meetings around the country, included in your racecard in a concise format. For big races such as the Derby, racecourses can go the extra mile and include runners in full as part of the day’s racecard. 

Quizzes & Puzzles
Why not include trivia in your racecard for racegoers to enjoy on the day and after they go home. From a selection of questions and picture quizzes, to crosswords and word searches, Weatherbys can help.

Vouchers, Competition Entries and Racecard Golden Tickets
We work with racecourse sponsors and team members to deliver value through racecards for food and beverage sales, repeat visit incentives and sponsor brand positioning. Speak to our team to find out more.

Personalised Racecard Covers
Individually named racecard front covers, can include a short message or logo. Wow VIP racegoers, hospitality guests and sponsors with one of their first touchpoints during a day’s racing.

Contact Us
Speak to Liam on 01933 440077 or email [email protected] for more information.

Racecard Editorial & Personalisation Examples